15 Free Social Media Marketing Courses - Aspired Wisdom (2023)

FAQs

Where can I study social media marketing? ›

Can I learn social media marketing on my own? Yes! Many small business owners become self-taught social media marketing specialists. To cut your learning curve and optimize results, consider using free online training courses or guides (like Shopify's guide to social media marketing strategy) to get started.

Social media certifications can be a good way to get training and experience that can help you land a job in the field. Certification can help prepare you for roles such as social media specialist, social media marketer or online community manager.

How long does it take to learn social media marketing? It is possible to learn social media marketing in as little as three months, though six months is more common with full-time effort. Social media marketing uses several platforms, each with specific content requirements and success strategies.

Most people have heard of the four P's used in social marketing: Product (key benefits, service or behavior change), Price (the cost of stopping an unhealthy behavior or adopting a healthy one), Place (the opportunities and access to products, services and places to engage in the behaviors), and Promotion ( ...

The 5 P's of marketing – Product, Price, Promotion, Place, and People – are a framework that helps guide marketing strategies and keep marketers focused on the right things.

These seven are: product, price, promotion, place, packaging, positioning and people.

Which digital marketing course is best for beginners? ›

Your charges totally depend on your level of expertise and the budget and the needs of your clients. If you are a beginner then you can charge around $20-$30/per hour. You can also charge monthly based on the number of hours you work.

The free Facebook marketing course is one of the best for learning Facebook Ads for beginners. By the end of this course, you will learn how to establish an online presence, create engaging posts, build a growing Facebook community, and manage social media accounts efficiently.

Whether you're an expert or a rookie at social media marketing, you will agree with us that it isn't easy. Changing technological and social trends make it very challenging. Additionally, there are difficulties in strategy formulation, ROI measurement, and allocation of time and budget.

Free Google Digital Marketing Certifications

Google Digital Garage provides 160 online courses to learn digital skills on a wide variety of topics. Most notably, the course Fundamentals of Digital Marketing offered by Google includes a free certificate of completion.

Does Google offer free online courses? ›

Whether you're a beginner or seasoned small business, Google offers free online courses to help you make the most of the web.

While ZipRecruiter is seeing hourly wages as high as $37.02 and as low as $7.93, the majority of wages within the Social Media Marketing jobs category currently range between $15.87 (25th percentile) to $23.32 (75th percentile) across the United States.

The average US salary for a senior social media manager is $63,000, but can be as high as $90,000. Entry-level social media marketing jobs like a coordinator start at $32,000 while social media director salaries can reach well over $100,000.

Social media managers working in the United States can expect salary fluctuations based on the region they work out of. As of September 2022, the average salary for social media marketers across the US is a base pay of around $70,000 with opportunities for upward of $6,000 in additional compensation.

A social media certification proves to employers that you have the job-ready skills and knowledge they're looking for. Even if you feel like you already have the know-how to jump into a social media marketing job, a course in this field can help you hone existing skills and learn new ones.

The goal of social marketing is always to change or maintain how people behave – not what they think or how aware they are about an issue. If your goal is only to increase awareness or knowledge, or change attitudes, you are not doing social marketing.

The 5 Cs of Social Media -- Coordinates, Channels, Content, Connections, and Corrections -- are interconnected elements used to craft an effective strategy.

What are the 5 C's of marketing? ›

The 5Cs are Company, Collaborators, Customers, Competitors, and Context.

(Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.

The 4 C's of Marketing are Customer, Cost, Convenience, and Communication. These 4 C's determine whether a company is likely to succeed or fail in the long run. The customer is the heart of any marketing strategy. If the customer doesn't buy your product or service, you're unlikely to turn a profit.

In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well as the segment to which the strategies are being targeted. The seven Cs are Corporation, Commodity, Cost, Communication, Channel, Consumer and Circumstances.

If you're an agency, it's definitely worth having either yourself or at the very least your account managers get certified. Not only will it ensure your whole team has a solid foundation to provide a good experience for your clients, your clients will feel better their account manager is certified.

How much does the Google Digital Marketing & E-commerce Certificate cost? The Google Digital Marketing & E-commerce Certificate costs $39 per month by subscription on Coursera.

It also helps newbies gain the skills to start working as digital marketers. The entire course is taken online, with 26 modules across important marketing topics. This course is beneficial if you want to make your resume more attractive to employers, find a new job, or even get better at the job you currently have.

The following resources are all free and can teach you everything you need to know about PPC: Google Ads Courses – A list of the best courses to learn Google Adwords (Free and Paid) Google Ads Specialist – How to become a PPC specialist fast (Free) PPC Specialist – How to become an expert in all PPC technologies (Free)

Absolutely, yes. Digital marketing agencies can produce revenue right from the initial stage and can be profitable on a small scale as well. The way businesses are heading towards digital marketing, the future demand seems very bright and safe for digital marketing agencies.

Which digital marketing skill pays the most? ›

You can expect a live online social media marketing certificate course to cost around $2,500, although on-demand video courses tend to be cheaper than in-person or live online courses. Read on to find out more about how much you can expect to spend on learning social media marketing.

Communities, conversations, channels and campaigns that drive word-of-mouth buzz are the 4C's of social media marketing. Understanding them and their interrelationships is the key to social media marketing success.

How much time will it take to learn social media marketing? ›

Depending on your current experience, you may be able to acquire the skills you need to become a Digital Marketer in as little as 12 weeks. However, mastering many of the techniques and skills—particularly soft skills learned on the job like leadership and communication—may take years.