7 Steps for the Ultimate Social Media Strategy (2022) (2023)

7 Steps for the Ultimate Social Media Strategy (2022) (1)

In 30 seconds:

  • In order to reach potential customers online, you need a social media strategy that captures their attention and drowns out the competition.
  • Social media marketing is a great way to not only sell your business, but also create an engaged community around your brand.
  • What are the steps to the best social media strategy? We’ve identified a 7-point plan to put you at the top of the feeds.

In 2022, there are more social networks, more social media users, and more competition than ever.

In fact, research shows that more than half of the world (58.4%) now use social media. That’s a rise of over 420 million since 2021.

Amongst all that new noise and activity on the socials, there are even more brands vying for consumers’ attention. That means that if you want your brand to stand out online, you need to have a strategy that boosts your content.

How do you do that? By developing a social media strategy that effectively hits your business goals and lands your content in front of your target audience. We’ve developed a seven–step plan to get you started on the right track.

What is a social media strategy?

To be clear, your social media strategy describes your brand’s approach to your marketing across social media platforms.

And in 2022, social media marketing is a cornerstone of any brand’s marketing efforts. You can find an online presence for almost every company – whether they’re tweeting, sharing stories on Snapchat or Instagram, or getting involved with the latest TikTok trends.

But without a high-quality strategy, those posts are just for the sake of posting, and they won’t guarantee you the results you’re looking for.

Successful social media marketing can help your company to increase brand awareness and lift brand sentiment amongst a set of consumers, drive traffic to your site, sell your products, and build a community of engaged and loyal fans online.

Developing that brand love is a key factor to any marketing campaign – Gen Z in particular form loyalty to brands as they age – so your community should be front-and-centre of your overall strategy.

7 steps to the ultimate social media strategy

You’ve got your social media accounts set up, you’ve got the ability to make content, all you need is a social media strategy that sets your brand off on the road to success.

Look no further than our 7-step plan, which will have you successfully carving out your own spot in the social media landscape in no time.


7 Steps for the Ultimate Social Media Strategy (2022) (2)

1. Define your business objectives and set goals

Before you sit down to write out your social media plan, you need to define your overall goals and KPIs. This is to make sure that the content you produce will actually help to hit your targets.

So, start by asking yourself this question: why is your brand active on social media? And why is your brand active on each different social media site?

Is it to increase brand awareness? To make sales? To advertise an upcoming event or product launch? To establish better links with customers? To show a different side to the brand?

Whatever you answer will form the basis of your plan. From here, you can set social media goals that are actually achievable, measurable, and which will promote the growth of your brand online in the area you care most about.

7 Steps for the Ultimate Social Media Strategy (2022) (3)

2. Do a social media audit

Doing your homework on your existing social media presence and social media activity will provide a great jumping-off point for your new marketing plan.

Gathering information about what is already working (and what isn’t!), who you’re reaching, and which social media platforms are most popular with your target demographics will ensure any improvements you make target the right areas.

For example, if you find that your Facebook account is mostly full of tumbleweed, you can consider whether you actually need it. Is this where your customers are hanging out? If not, where are they? And if you do need it, you’ll know where your efforts are best directed.

Another thing to check up on: how the competition is looking. This is not only great for inspiration purposes (more on that below), but it will also help you establish achievable goals, and identify any gap in the social media market that your brand can occupy.

7 Steps for the Ultimate Social Media Strategy (2022) (4)

(Video) How to Create a Social Media Strategy in 2022 (Step-by-Step Guide)

3. Make sure your accounts are set up and optimised

If you want potential customers to be able to find you, you need to make sure your social media channels are clearly designated.

Use consistent social media handles, as well as branding and logos across every social channel to make sure you’re easily recognisable – and don’t skimp on the profiles! Include your website, fill out your bio, and make sure your contact details are easy to find. Take a look at how each social media platform is geared for SEO, and make sure you optimize your profile to make yourself as easy-to-find as possible.

It’s also important to make sure you’re set up with business accounts on each social media network, so that you get the full range of benefits afforded to brands online. For instance, we talk you through how to optimise your TikTok account here, and how to set up your Snapchat marketing here.

The other important element to optimise is the nature of your social media posts. This is a matter of tailoring the format and content you post on each platform to the platform. Upright, short-form videos on TikTok, polls and quizzes on Instagram Stories, customer service responses on Twitter… That’s just the beginning. It’s worth spending a good amount of time on each platform before you post anything, to understand what kind of content people post on there. Then, you need to identify how you can create native content that leads to social media success.

This is no small task, and you can save the trial-and-error by asking the experts. We’d love to talk you through how to make your brand shine on each social media platform.

7 Steps for the Ultimate Social Media Strategy (2022) (5)

4. Search out inspiration

How do you best understand the kind of content that works on each platform? A great method is by looking to others’ success stories.

Keep in mind your goals and your target audience here. There’s no point designing the ultimate social media strategy to attract Gen Z when your target audience are in their retirement. Equally important, your goal should be to attract the segment of an age group that will want to buy your product. If you grow a huge audience on social media, but they are uninterested in your actual business, you’re running a fool’s errand. You can take lessons from any successful brand, but make sure your strategy is your own.

For content strategy inspiration, try searching out your competitors, looking up award-winning social media campaigns, or finding case studies that have utilised a fresh social strategy that excites you.

Or you can focus on what’s trending! Social media moves fast, so keeping up with what’s hot is one way to make sure your branded content stays relevant.

We just so happen to have a weekly newsletter that can help guide you through the latest TikTok trends, so that you’re always up to date with ways to get your brand in front of engaged eyeballs. Sign up below.

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7 Steps for the Ultimate Social Media Strategy (2022) (6)

5. Create your social media content calendar

Once you’ve established your different goals and the types of content you’ll be including in your social media marketing plan, you need to set up your calendar. This social media content calendar will list the key dates and times you intend to publish content across your brand channels.

A common social media strategy template will follow the 80/20 rule, which states that 80% of your posts should seek to inform and entertain your audience, and only 20% should be direct promotions of your products or brand.

A social media content calendar should act as a compass, not a rod for your back. It will reflect the key moments in your brand’s year (releasing a new collection? Hosting an event? Sharing a new update?) and it will help create momentum around these. It is also important to note that the frequency at which you post can help trigger social media platforms’ algorithms, so they can help promote you. But especially for platforms like TikTok, it’s also important to give yourself more freedom to react to trends on the platform. Too rigid a calendar will prevent you from engaging in spontaneous viral moments; something that has proven to be helpful for brands.

Your calendar will help you work out how frequently you’re posting, and it will be a great guide to refer back to when you’re monitoring your progress.

(Video) Social Media Strategy in 7 Steps

7 Steps for the Ultimate Social Media Strategy (2022) (7)

6. Get posting

Easier said than done, perhaps, but only once you start to post can you see the response to your strategy across platforms.

Don’t worry about posting all the time. It’s vital that you strike the right balance between being front of mind of your audience, and annoying them with too many posts. It’s more important to make sure you’re hitting the key points in your strategy, and focus on creating and posting content people love. If you’re unsure, focus on quality content over quantity.

As for optimising how you post your content, small businesses and global brands alike should consider using social media management tools. These will help you batch-process your social posts, which saves you valuable time.

When we talk about posting on social media, often people only consider content marketing. While it’s very true that this should be a priority to show off your brand in its best light, many brands forget to consider their strategy for posting comments and engaging with their audience. This is key. It helps foster a community around your social profile, and keeps social media users coming back to you.

Think about how your brand would act if it were a real person on social media. What kind of visuals would they share – and how would they engage with their audience? Are there trends in their niche that they would be interested in, and how would they react to the trend originator – or put their own spin on it? You should already have an idea of the personas you want to attract, so how would your brand interact with them? Social media should be a space for your brand to be sociable, so don’t just use it as a noticeboard: actively engage with others on the platform.

7. Check your stats

(Video) How to Build a SUCCESSFUL Social Media Strategy in 2022!

The work on developing your social media strategy doesn’t stop once you’re up and running. It’s important that you’re able to adapt throughout the year in order to stay responsive to new trends and goals, and get the best return on investment.

That means keeping a keen eye on your stats. Every platform will have an analytics dashboard where you’ll be able to check how your content is performing. Keep an eye on your social media analytics such as follower counts and engagement rate, as this gives the best idea about how your brand’s content is being viewed by your target audience.

Increasing engagement and followers = you’re on the right track. But it’s also vital to ensure that the metrics you use and the way you report on your social media activity is a reflection of the wider business, too. Your marketing team has aligned their activity with business goals, so make sure the way you present your findings lines up with these.

By monitoring your successes, you can make sure you’re not wasting energy on output that doesn’t land. If your static imagery is getting no traction, for example, you can shift your strategy to focus on more video-first content.

By keeping a constant close eye on your results, you can make sure your social media strategy is really continuing to work for you.

Successful socials in 2022

Taking the time to develop a social media marketing strategy means you can ensure your marketing efforts are streamlined, geared for success, and no time is wasted on content that doesn’t advance your brand.

By targeting each social media app, and each audience differently, you’ll get the best results across your platforms. That does mean a little extra legwork – but it’s definitely worth it.

After all, the biggest social media users, Gen Z, are also soon to become the biggest consumer generation. Getting on their best side means you’ll set your brand in a great position to earn some of their $140 billion in spending power.

So get thinking about your goals, exploring your feeds and, most importantly, get posting! If that sounds daunting, get in touch with us – we’re the experts on social media marketing, and have created award-winning social campaigns and strategies for brands of all sizes. We’ve managed account growth for Nasty Gal, set up influencer campaigns for Burger King, and we’ve sent small brands like Wanna Date viral. And that’s the tip of the iceberg. We’d love to talk to you about how we can make your brand shine, too.

For a social media strategy that always hits the mark, look no further than the links below:

  • TikTok Marketing 101: How to Market Your Brand on TikTok
  • Gen Z Digital Marketing: How Brands Can Unlock Valuable New Audiences
  • How to Perfect Your Influencer Campaign: Create, Scale, Influence, Measure

Let's Talk

To find out how Fanbytes can help you connect with a Gen Z Audience fill in the form to get in touch!

(Video) NEW Social Media Marketing Strategies For 2022 (SECRET)


How would you create a powerful social media strategy in 2022? ›

Social media marketing — build a strategy for 2022 and beyond
  1. Set strategic goals and establish metrics.
  2. Identify and research your target audience.
  3. Choose the right social media channels.
  4. Create content that is targeted, compelling, and engaging.
  5. Set up a social media calendar.
  6. Don't forget to check on your competitors.
5 Aug 2022

How do you think intelligently about social media strategy in 2022? ›

Collaborate With Other Brands

One of the most effective things you can do in 2022 is invest in your social media strategy. A strong online presence coupled with engaging content will not only boost the reputation and credibility of your company and brand, it will eventually increase your bottom line.

What are the 8 steps to creating a social media marketing strategy? ›

How to Create a Perfect Social Media Marketing Strategy
  1. Define your target audience. ...
  2. Set clear goals and KPIs. ...
  3. Create and curate engaging content. ...
  4. Focus on the social media networks that best fit your strategy. ...
  5. Research your competitors. ...
  6. Engage with your followers. ...
  7. Make employees your brand advocates.

Is social media marketing Effective in 2022? ›

Social media is an undeniably powerful strategy for your business. And social media isn't just for brand awareness, either. It's also an effective tool for generating revenue. In fact, 79% of people say that user-generated content on social media significantly impacts their purchasing decisions.

What are 5 emerging digital marketing strategies to try in 2022? ›

5 Emerging Digital Marketing Strategies to Try in 2022
  • Use More Videos. It feels like marketing tips list for the past decade have talked about video. ...
  • Invest in Creating a Strong Brand Image. ...
  • Optimize for Voice Search. ...
  • Focus on Local SEO. ...
  • Don't Neglect B2B Marketing.
27 Sept 2021

What digital marketing strategies will be the most effective in 2022? ›

Here are five digital marketing strategies to help you make the most of 2022.
  • Treat your first-party data like gold. ...
  • Use machine learning for paid media. ...
  • Focus on personalization. ...
  • Prioritize customer privacy. ...
  • Command attention with TikTok and Reels.
4 Feb 2022

What are the five most effective social media marketing strategies? ›

10 smart social media marketing strategies
  • Educate your audience. ...
  • Choose stories > promotion. ...
  • Produce diversified content types. ...
  • Try micro-influencer marketing. ...
  • Capitalize on customer loyalty. ...
  • Use virtual and augmented reality. ...
  • Embrace video and live streaming. ...
  • Leverage privacy and exclusivity.
3 Mar 2022

What are the 5 steps to creating a social media strategy? ›

The 5-Step Social Media Marketing Plan
  1. Step 1: Audit your previous social media performance. ...
  2. Step 2: Define your social media marketing goals for 2021. ...
  3. Step 3: Create audience personas. ...
  4. Step 4: Identify distribution channels and key times to post. ...
  5. Step 5: Check out your competitors.
9 Mar 2022

What are the 7 marketing strategies? ›

The 7 Ps of Marketing

These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you're on track and achieving the maximum results possible for you in today's marketplace.

What are the 7 steps of Internet marketing strategy? ›

Here are the 7 steps to building your digital marketing strategy.
  1. Step 1: Determine your objectives. ...
  2. Step 2: Build Your Marketing Funnel. ...
  3. Step 3: Define Your Audience. ...
  4. Step 4: Outline Your Messaging. ...
  5. Step 5: Select Your Marketing Channels. ...
  6. Step 6: Define Your Content. ...
  7. Step 7: Execute and Analyze.
22 Dec 2020

What are the trends for 2022 social media? ›

The biggest anticipated changes are the rise of TikTok and short-form video content. While Instagram and Twitter will continue to be important (especially to B2B businesses), 2022 might just be the year for smaller networks like Pinterest and Snapchat. Oh, and social commerce is a must for eCommerce businesses.

What is the fastest growing social media platform 2022? ›

All channels have seen an increase, however, unsurprisingly it is TikTok that takes the crown of the fastest growing social media channel in 2022. Of the 3,000 participants, 40% state that they plan to use TikTok in 2022 as part of their social media strategy.

What is the new trend in social media? ›

Augmented Reality (AR) and Virtual Reality (VR) are current social media trends in 2022, as brands try to offer an exciting user experience. Many e-commerce companies have adapted to AR-powered shopping, allowing users to try-on products before purchasing them.

What are the 4 E's of digital marketing? ›

These changes are best described by the 4 E's of marketing: experience, everyplace, exchange, and evangelism. Let's take a quick look at each one and see how they relate to marketing success and your company's goals.

What are the 4 P's of digital marketing? ›

The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.

What are the top seven trends shaping digital transformation in 2022? ›

The trends shaping digital transformation in 2022 include hyperautomation, hybrid experiences, distributed environments, and an explosion of data.

What are 2022 marketing trends? ›

The major trends for advertising for 2022 include metaverse marketing, social media and content marketing including live content and short-form videos, etc.

What digital marketing trends have or will be the most impactful in 2022? ›

Social Commerce Will Become Seamless

2022 is set to see the experience of social shopping evolve as platforms work behind the scenes to enable customer payments without leaving social media apps, creating a seamless customer experience.

What is the biggest trend right now 2022? ›

The Fall 2022 Trends Vogue Editors Are Shopping Now
  • Ultra-Baggy Denim. Balenciaga cotton baggy jeans. ...
  • Leather Jackets: The Epitome of Cool. ...
  • Punk Prep. ...
  • Saturated and Strokable Knits. ...
  • Bigger, Better Bomber Jackets. ...
  • The White-Tank-and-Blue-Jean Formula. ...
  • Floor-Skimming Hemlines. ...
  • Tailored Waistcoats.
19 Aug 2022

What is the most trending thing in 2022? ›

Here Are the Top 12 Trends You'll See Everywhere in 2022
  • Barkitecture. ...
  • Rich Chocolate Hair. ...
  • Moon Parties. ...
  • Hibiscus-flavored Everything. ...
  • Tech Turn Offs. ...
  • Pointed Slingbacks. ...
  • Gentle Parenting. ...
  • Champagne Towers.
11 Jan 2022

What are the 5 C's of social media? ›

The 5 Cs of Social Media -- Coordinates, Channels, Content, Connections, and Corrections -- are interconnected elements used to craft an effective strategy.

What are the 8 P's of social marketing? ›

The 8 Ps of marketing is product, price, place, promotion, people, positioning, processes, and performance. The goal is to get them working together for your marketing mix. If you can you'll have a much better chance to attract and convert your potential customers.

What are the 7 common methods of marketing communication? ›

Marketing Theories – The Communications Mix
  • Advertising (TV, radio, press, PPC) Advertising covers all avenues where a business pays for their message to be broadcast. ...
  • Direct marketing & digital marketing (email, social media, gamification, etc) ...
  • Public relations (PR) ...
  • Personal selling. ...
  • Sales promotion.

What are the 5 elements of media strategy? ›

The 5 Elements of an Effective Social Media Strategy
  • Audience Awareness. ...
  • Ideal Platform Selection. ...
  • Data-Driven Risk-Taking. ...
  • Constant Learning and Adaptation. ...
  • Integrate within Digital Strategy. ...
  • Conclusion.
18 Mar 2019

What are the 5 Ws of media planning? ›

Anyone familiar with, or part of, the journalism industry knows the lede of a news story should be comprised of the “Five Ws and the H:” who, what, where, when, why and how.

What are the seven 7 components of branding strategy? ›

7 Components That Comprise a Comprehensive Brand Strategy
  • #1. Give Your Brand a Goal. ...
  • #2. Promote Consistency. ...
  • #3. Make Emotional Connections. ...
  • #4. Encourage and Reward Loyalty. ...
  • #5. Make Adjustments. ...
  • #6. Embrace flexibility. ...
  • #7. Learn from your competitors.
2 Oct 2015

What are the 7 P's and 7 C's in marketing? ›

The 7 P's of marketing include product, price, promotion, place, people, process, and physical evidence. Moreover, these seven elements comprise the marketing mix. This mix strategically places a business in the market and can be used with varying levels of force.

What are the most essential 7 in in the marketing? ›

The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. The 7 Ps make up the necessary marketing mix that a business must have to advertise a product or service.

What are the 7 critical elements of online marketing? ›

Typically, digital marketing components include:
  • Search engine optimization (SEO)
  • Pay-per-click advertising (PPC)
  • Web design.
  • Content marketing.
  • Social media marketing.
  • Email marketing.
  • And more.

What are 7 marketing elements? ›

The 7 elements of the marketing mix include the following:
  • Product (or Service) Your customer only cares about one thing: what your product or service can do for them. ...
  • Price. Many factors go into a pricing model. ...
  • Promotion. ...
  • Place. ...
  • People. ...
  • Packaging. ...
  • Process.

What are the 6 types of social media? ›

What Are the 6 Types of Social Media? The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.

What is the number 1 social media App 2022? ›

The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.93 billion active users in 2022. That means that nearly two out of every three of the 4.59 billion social media users across the world are active users of Facebook.

What app will replace Instagram? ›

Replacement #1: TikTok

The first app that comes to mind as Instagram's replacement has to be the reigning champion of social media, TikTok. The app's so popular that you can't scroll through other social media platforms (Instagram, WhatsApp, Facebook, etc.) without viewing videos from this app.

How do you build a strong social media strategy? ›

11 tips to build a social media presence
  1. Ask yourself 'why am I on social media? ' ...
  2. Make sure you use the right platforms for you. ...
  3. Let your audience know you're on social media. ...
  4. Optimise your profiles. ...
  5. Keep an eye on algorithms and updates. ...
  6. Create an editorial schedule. ...
  7. Keep it fresh. ...
  8. Don't push the hard sell.

How do you create an effective social media strategy? ›

Create a social media strategy in 7 steps
  1. Audit your current social media approach. ...
  2. Research your customer base. ...
  3. Understand which audiences are on which platforms. ...
  4. Set measurable goals. ...
  5. Give customers what they want. ...
  6. Use tools to help scale. ...
  7. Monitor and adjust.

How do I create a social media content 2022? ›

How to create a social media content strategy for your small business
  1. Step 1: Define your audience. ...
  2. Step 2: Audit your existing content. ...
  3. Step 3: Define your content themes, topics, and channels. ...
  4. Step 4: Map out your hashtags. ...
  5. Step 5: Create the story and the content mix. ...
  6. Step 6: Define publication frequencies and goals.
18 May 2022

What are the five major components of media strategy? ›

The key elements of a media strategy
  • Objectives. What do you want to achieve and why? ...
  • Target audience. Who do you want to talk to and why? ...
  • Tone of voice. What kind of personality do you want to convey? ...
  • Key messages. What do you want people to think, feel or do? ...
  • Content. ...
  • Media training. ...
  • Crisis comms. ...
  • Managing expectations.
22 Apr 2016

What are smart social media strategies? ›

How To Set SMART Social Media Goals. For a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time specific — these are often called SMART goals.

What are 3 social media marketing strategies? ›

10 Social-Media Marketing Strategies for Companies
  • Start using chatbots. ...
  • Create a personalized experience for your customers. ...
  • Create an efficient content marketing strategy. ...
  • Create a community for your audience. ...
  • Jazz up your profiles with a diverse content strategy. ...
  • Use brand advocates.
1 May 2017

What is social media strategy framework? ›

An effective social media content strategy structures your content plans and outlines what you'll publish across channels. This social media framework could be used as a blueprint for organizing one-off campaigns, or your entire ongoing content strategy. Here's how it works.

What are the six stages of developing a social media plan? ›

6 Essential Steps to Creating a Brilliant Social Media Marketing Strategy
  • Identify your goals. ...
  • Choose the best platform(s) for your audience. ...
  • Create a schedule. ...
  • Engage with your audience. ...
  • Track the right metrics. ...
  • Adapt, learn and grow.

What are the 5 stages of a social media campaign? ›

However, there are five stages in the social media marketing funnel: Awareness, Interest, Engagement, Action, and Advocacy. This is because social platforms provide more opportunities for customers to interact with brands.

What are the 6 types of social media marketing? ›

What Are the 6 Types of Social Media? The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.


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