How to Use Facebook Groups for Business Marketing: Top 10 Tactics (2023)

How do you use Facebook groups for business marketing?

It's actually not that hard.

Below I cover 10 strategies you can use today to drive more sales via Facebook groups.

How many Facebook groups do you belong to right now?

10?

20?

100?

You're not alone.

Facebook groups are used by 1.8 BILLION people every month.

In other words, Facebook groups are VERY popular.

But can you use a Facebook group to market your business?

Of course you can.

Facebook groups can help increase brand awareness and engagement with your community.

You can even use clever strategies to drive REVENUE!

Let's talk about 10 clever ways to do so.

And if you're looking start automating your Facebook group content today, start a FREE trial ofPost Planner's social media scheduling tool. Create a FREE account here

How to Use Facebook Groups for Business Marketing: Top 10 Tactics

There are a couple of things you need to keep in mind about Facebook groups.

Facebook Groups are all about building a community.

But to build that community, you need to do 2 things:

  • Bring the right people into the group
  • Provide value to your members

This will make it a win-win for EVERYONE.

Here's what you'll learn about Facebook group marketing:

  • What are Facebook groups and their purpose?
  • Can you use Facebook groups for business?
  • 10 Effective ways to use Facebook groups to market your business
  • Facebook page vs. group: Which is better for your business?
  • How to create a Facebook Group for Your Business in 5 Steps
  • Facebook group best practices: Tips for getting started
  • How to automate Facebook Group posts for your business

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (1)

What are Facebook groups and their purpose?

Facebook groups are online social media communities with shared interests.

In other words, they're a place where you can make friends and network with LIKE-MINDED people.

It's a lot like "school clubs" from back in the day.

People can bounce ideas off of one another to share helpful knowledge to fellow community members.

There are 2 different types of Facebook groups:

  • Public groups — A group where ANY Facebook user can see content and post in the group.
  • Private groups — A group where users have to request access to join and may be required to answer specific questions and agree to the rules (set by the admins).

Facebook group admins are usually the people that began the group. They set the rules, provide background on the group, and invite others to join in.

Now, let's look at an example of a Facebook group in action.

(Video) How to use Facebook Groups for your Business (Guide)

A solid Facebook Group is Sam Oven's Consulting Community.

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (2)

It's a private Facebook Group with over 35,000 members, made up of consultants from various industries.

Consulting Community provides a place for consultants to share stories and lessons from their consulting experience.

The best part?

It's not filled with self promotion-spam and elevator pitches — just REAL value!

Obviously, there are a few members that use their Facebook profiles to market their services. Afterall, it’s a group of 35,000 consultants.

But most of that promotional content is filtered out naturally, as people are more engaged in consulting tips and trends.

Can you use Facebook groups for marketing your business?

Yes, you can market your business using Facebook groups, whether you start one OR join one.

As mentioned above, you need to provide value and NOT sound salesy or spammy.

The best way to gain traction?

Start a conversation to get users to engage with your content!

Once users see the value you provide, they’ll be more likely to check out your business's Facebook page to learn more about what you offer.

That's why every business needs to have a Facebook page that drives users to take action.

In other words, think of your Facebook page as a landing page that can drive traffic to your website.

Unfortunately, most companies don't optimize their Facebook page and miss out on the extra benefits!

Here are a few ways you can improve your business's Facebook page to drive action:

  • Post consistent quality content (social media schedulers like Post Planner automate this)
  • Create a clear bio about what your company does for its customers
  • Link to your website and other social media platforms
  • Include testimonials, user-generated content, and reviews
  • Grow your following - this will help with social proof (this will take time)

Every time a user interacts with your content, it's an opportunity to gain a customer.

Your Facebook page should be used as a vehicle to market your business.

10 Clever ways to use Facebook groups for marketing

1. Provide value to customers

Does your business have customers?

Then, it'd be wise to make a Facebook group for your customers.

When you create a private group for customers only, it allows them to discuss your product, services, or goals with like-minded people.

This leads to more benefits, such as:

  • More social proof
  • Product improvements from insider feedback
  • Better positioning from more customer data
  • Thought leadership in your industry

Providing value can be as simple as sharing helpful tips related to your product.

You can also solve a group member's problem by pointing them towards a different product you offer (again, don't be too salesly).

Try including a link to your website or collecting emails so you can follow up with customers further help (more on this later).

Here's an excellent example of a group that provides value to customers:

Dennis Heenan created this group to answer questions from customers & motivate others:

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (3)2. Discuss current events

Groups are also great places to keep up with current events in your industry.

For example, if you were an Instagram marketer, you might join Instagram Influencers, Brands, & Professionals.

(Video) Facebook Groups for Business 👉 (27 Hacks and Tips)

Here, members discuss the latest happenings (and issues) in the world of Instagram.

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (4)Facebook groups are perfect for discussing current events within your business and industry.

This helps people stay updated and learn big lessons that they’ll associate with your brand.

3. Build your community brick by brick

Don't forget the Facebook marketing basics: it's not about you!

As you provide value, it may take time for more members to join.

Here are some ways of getting people into your group:

  • Promotion on other social media platforms
  • Email marketing (create a funnel to your group)
  • Customer service (promote the group as a way to get further help)
  • Have industry friends promote your group
  • Send website traffic to your group

The more people that join your community, the greater the opportunity to build trust and gain a customer.

AND get this:

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (5)

81% of consumers mentioned that they need to trust a brand before buying from them.

Savvy marketers know the power of a strong following. Think of some major companies like Apple and the community-based following they have created over the last decade.

They took the time and built their following brick by brick, and you can too.

4. Work with brand ambassadors

When considering how to start a Facebook group for business, one of the best reasons might be to keep in touch with your biggest fans.

Building better relationships with Facebook fans can be invaluable for your company. And a group like this lets your advocates connect.

Think of making these ambassadors your admins to help share value and promote what you offer.

You can also have your ambassadors test out new product features before you release them to your customer base — kind of like a "beta testing group."

Brand ambassador examples:

  • Loyal customers
  • Friends in your niche
  • Partner companies
  • Mentors
  • Industry celebrities

5. Promote your events

A Facebook group is pretty handy if you organize lots of events.

These events can be in-person, over video conferencing, you name it.

Facebook groups can be used to let members know what's coming up so they can mark their calendars and join in.

When it comes to event promotion, mention it MULTIPLE times to stay at the top of your group’s mind.

If you only mention it once or twice, people won't see it or forget they ever did.

6. Collaborate with your team

Do you have a diverse team of people working from various locations?

Create a Facebook group to keep in touch with your employees & promote company culture.

How does this tie into marketing?

The company group you create can be where your team brainstorms marketing strategies AND shares customer and industry information!

7. Test certain services or offers

Innovating is challenging.

Sometimes you'll be scratching your head when trying to develop new innovative products or ideas for your company.

And if it were easy, there would be a new "next big thing" every week.

The solution?

(Video) Facebook Groups For Business | Top 10 Hacks and Tips

You can learn what problems need to be solved by getting in touch with your community.

Customer feedback is one of the most effective ways to create new products.

Here's an example of how Trey Cockrum created a content plan for a Facebook Live Video simply by asking his group what they wanted him to cover.

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (6)8. Follow-up with people

Great interviewers follow up AFTER the interview.

Likewise, great salespeople follow up post-sales to make sure their customers are satisfied.

Following up is one of the oldest business practices out there.

Why?

Because it works!

So how can you use Facebook groups to follow up?

Facebook group settings allow you to set questions people have to answer before someone joins your Facebook group.

You can ask potential group members for their email and mention that it’ll be used for follow up emails.

This does 2 great things:

  • It gives you an extra way to follow up
  • It lets them know you'll contact them

At the end of the day, people just want to know you care.

So if you take the time to follow up with a customer, it shows!

9. Talk about a case study

Case studies are a great opportunity to show what your product has done for people.

This can open the door for newer group members to see what you can do — and possibly buy from you.

Why?

Because you're showing a proof of concept in a real-world fashion!

Here are 5 tips to create a compelling case study according to master marketer Neil Patel:

  • Do your case study on someone your ideal customer relates to
  • Tell the whole story from beginning to end
  • Make it easy to read (skimmable, using bullet points, images, and short paragraphs)
  • Use actual data and numbers
  • Mention specific strategies & tactics used to get results

10. Show your human side

It's easy to get sucked into the numbers, impressions, and content ideas when marketing.

But one of the most significant overlooked aspects is showing the human behind the business.

This doesn't mean you have to tell your whole life story.

Instead, talk about your own experiences and explain your perspective and thought process behind your reasoning.

People DON’T want to work with robots.

So the more human and personable your brand is in Facebook groups, the more likable it’ll become.

Is a Facebook page or group better for business?

Before we answer that, here’s the difference between Facebook pages and groups.

Facebook business pages are where you can share public updates about your business and use them for advertising.

Facebook groups, on the other hand, take on a more conversational and community approach to marketing.

So which is better for your business?

Honestly, it’s best to have BOTH.

(Video) Facebook Groups for Business 👍(10 Easy Tips)

A Facebook Business Page and a group go hand in hand.

Your business page acts as a landing page for visitors, while the groups are where you add value-driven content.

Facebook pages and groups can be used to attract new customers and increase brand awareness.

5 Steps to create a Facebook group for your business

Follow these 5 steps to create a Facebook group for your business.

(For more detailed directions, check out our quick guide: How to Create a Facebook Group: Quick Guide)

1. On a desktop, click the "Groups" icon at the top of your screen. (on mobile, the "Groups" icon may be at the bottom of your screen, then click the + sign on the top right-hand side).

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (7)

2. Enter your group's name.

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (8)3. Choose your privacy option: public or private. If you choose private, select whether to make your group visible or hidden.

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (9)4. Optional: Invite people to your group, then click "Done."

5. You can choose to add a cover photo and description.

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (10)

How do I add my business as a Facebook group admin?

1. From your Newsfeed, click "Pages" at the top of your screen and select your page. (If you're on mobile, it may be on the bottom of your screen).

2. Click "Groups" below the cover photo. If you're on mobile, scroll the top bar to the left until you see "more." Tap on it, then tap "groups."

3. Click "Link Your group" to add the page as an admin or click "Create Group" to make a new page with it as the admin.

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (11)

Facebook group best practices: Tips to get started

Follow these Facebook group best practices if your business is just getting started on Facebook.

1. Add group rules and policies

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (12)Some Facebook groups tend to "die" because they fall victim to spammers.

And it gets so bad to the point where people either leave or stop engaging in the group altogether.

To keep the integrity of your group on par, add groups rules for people to adhere to.

(Facebook lets you do this when you access your group page as an admin.)

THEN, make sure you enforce the rules and have other admins monitor the group consistently.

2. Pin important posts for everyone to see

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (13)Pinned posts appear at the top of your page so everyone can see them.

A pinned post can act as a business announcement or even a friendly "welcome to the group." Here’s Russel Brunson doing this on the ClickFunnels Facebook group page:

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (14)3. Make it as valuable as possible

Again, effectively marketing your business on Facebook groups comes down to value.

The more information, case studies, and education you and your ambassadors can provide — the better.

If you can couple this with a sense of patience, your group will grow year over year.

Can I schedule Facebook group posts using Post Planner?

From lead generation to audience connection, Facebook Groups can be a marketer's best friend.

Unfortunately, posting on social media can be a hassle and take time away from critical tasks for businesses.

That's why I recommend using a social media scheduler like Post Planner.

Create and schedule content that MATTERS within minutes with Post Planner.

(Video) 10 Free Marketing Tactics for Photographers - Part 2: Facebook Groups

Create a FREE Post Planner account today to streamline your company's social media.

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (15)

FAQs

How do you effectively use Facebook groups? ›

Harness the Power of Groups to Build Community
  1. Turn on membership or post approval. ...
  2. Add moderators to your Group. ...
  3. State your rules in the dedicated rules section. ...
  4. Invite people to join. ...
  5. Spread the word about your Facebook Group on Instagram. ...
  6. Greet new members in a welcome post. ...
  7. Be active and present. ...
  8. Set a schedule.

What are Facebook groups and how can they be used by businesses? ›

Groups provide a place to connect with people who share your interests. You can create a group and connect it to your Page to help build a community with your fans and supporters. You can customise the group's privacy settings depending on who you want to be able to join and see your group.

How do I get customers from Facebook groups? ›

How to Get Clients From Facebook Groups
  1. ONLY INTERACT IN 3 GROUPS AT A TIME. ...
  2. FIND FACEBOOK GROUPS FILLED WITH YOUR IDEAL CLIENTS. ...
  3. HOW TO PROMOTE YOUR SERVICES AND PRODUCTS IN THESE FACEBOOK GROUPS EVEN IF THEY HAVE A NO-SELF-PROMO RULE. ...
  4. START YOUR OWN FACEBOOK GROUP.
14 Sept 2021

How can I attract customers to Facebook? ›

Learn how to use Facebook for business and start selling with these 9 steps
  1. Use analytics to time and target your posts. ...
  2. Add a picture. ...
  3. Make your posts fun. ...
  4. Be human. ...
  5. Show off to remove fear. ...
  6. Change up the types of content you share. ...
  7. Make your brand relatable. ...
  8. Deliver social proof.

What is the 20% rule on Facebook? ›

Facebook's 20% rule stated that no more than 20% of an ad's image could be occupied by text. While it's still a guideline today, it's no longer enforced or a reason that ads get outright rejected. Much to marketers' delight, the social network decided to do away with the “20% text rule” in 2021.

What is the 70 20 10 rule marketing? ›

70% of content should be proven content that supports building your brand or attracting visitors to your site. 20% of content should be premier content which may be more costly or risky but has a bigger potential new audience, for example 'viral videos' or infographics. 10% of content should be more experimental.

What are the 5 essential features of Facebook group? ›

A few of the new features within the groups include:
  • Watch Party. The ability to have a group of streaming videos for your members to view and comment on. ...
  • Units. ...
  • Notification to members. ...
  • Filter the content we see. ...
  • Scheduled Posts. ...
  • Facebook Group Insights.
3 Sept 2022

How do you use groups effectively? ›

One method to help groups succeed is to ask each group to devise a plan of action (Davis, 1993). The plan of action involved assigning roles and responsibilities among the group members. Each member should have a role, such as the note take or the group spokes- man.

How is group work effectively used? ›

An effective group work together to complete a task in an agreed time, with each member contributing to the team according to their skills, experience and personality. There are various stages that you will go through in a group project to achieve a task.

What is the purpose of a Facebook group? ›

Groups are a place to communicate about shared interests with certain people. You can create a group for anything — your family reunion, your after-work sports team or your book club.

How do I Sell a product in a Facebook group? ›

Tap in the top right of Facebook, then scroll down to Groups, tap Groups at the top and select your group. Tap Sell at the top of the group. Enter the info about the thing you're selling and then tap Post.

How do you promote products on Facebook groups? ›

How To Promote Your Business In A Facebook Group
  1. #1 Join the right Facebook groups. This is one of the biggest mistakes small businesses are making when using Facebook groups to market their business. ...
  2. #2 Don't be spammy. ...
  3. #3 Add value. ...
  4. 6 Ways To Use Instagram Stories For Business.
  5. #4 Ask for opinions and seek advice.

How do I promote my page in a group? ›

Click on About on the left-hand menu, then click on Edit Page Info at the top right. You'll want to add relevant categories for your page and a description. In the description, promote your group and include the link to it to encourage people to join.

How do I increase my group reach? ›

6 proven tactics to boost your Facebook reach
  1. Optimize your content formatting and captions for Facebook. ...
  2. Schedule your posts for the sake of consistency. ...
  3. Time your posts to perfection. ...
  4. Use videos and Facebook Live to encourage engagement. ...
  5. Get in front of fresh followers with Facebook ads.
9 Aug 2021

What are 4 ways to attract customers? ›

Every small business owner wants to attract new customers. Here are 10 time-tested ways to help you bring in “new blood.”
  • Ask for referrals. ...
  • Network. ...
  • Offer discounts and incentives for new customers only. ...
  • Re-contact old customers. ...
  • Improve your website. ...
  • Partner with complementary businesses. ...
  • Promote your expertise.
6 Apr 2017

How do I promote my small business on Facebook? ›

Promote Your Page
  1. On your Facebook business Page, select Promote. Go to your Page and select Promote in the left column. ...
  2. Choose a goal. ...
  3. Choose your ad creative. ...
  4. Create your audience. ...
  5. Set your budget. ...
  6. Set the duration. ...
  7. Review your payment method. ...
  8. Submit your ad.

What gets the most attention on Facebook? ›

Questions, images and videos get more engagement than any other type of post. However, videos are the most likely to be shared. Facebook posts get the most engagement on Sundays. While this might sound surprising, BuzzSumo found that engagement with posts rises when there are fewer public posts in users' news feeds.

Is $5 enough for Facebook ads? ›

The truth of the matter is that anyone can build a successful Facebook ad campaign with just $5 per day. If you run the ad continuously throughout the month, you're looking at an advertising budget of between $150 and $155 per month.

What should you avoid doing on Facebook? ›

13 Facebook Mistakes to Avoid
  • Don't create a profile instead of a page for your business. ...
  • Don't have multiple Facebook accounts. ...
  • Don't neglect the posts or comments on your page. ...
  • Don't ignore negativity. ...
  • Don't leave the meta description as is. ...
  • Don't just post photos. ...
  • Don't make your posts too long.
30 Mar 2021

What time is the best to post on Facebook? ›

The best time to post to Facebook is between 1pm – 3pm on during the week and Saturdays. However, other studies uncovered that the best time to post to Facebook is: Thursdays and Fridays from 1 p.m. to 3 p.m. are the best times to post on Facebook [Hubspot] Thursday at 8 p.m. [TrackMaven]

What is the 4 1 rule in marketing? ›

This rule says that for every six posts you create on your social media channels, four posts should entertain or educate, one post should be a “soft sell” and one post should be a “hard sell.” Let's take a closer look at how you might use the 4-1-1 rule.

What is the 95 5 rule in marketing? ›

Understanding the long-lasting impression brand advertising makes is especially important given our research on The 95-5 rule, which shows that 95% of your potential buyers aren't ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.

What is the 50% method? ›

The 50/30/20 rule is an easy budgeting method that can help you to manage your money effectively, simply and sustainably. The basic rule of thumb is to divide your monthly after-tax income into three spending categories: 50% for needs, 30% for wants and 20% for savings or paying off debt.

What are the 7 designing marketing strategies? ›

The 7 Ps of Marketing

Once you've developed your marketing strategy, there is a "Seven P Formula" you should use to continually evaluate and reevaluate your business activities. These seven are: product, price, promotion, place, packaging, positioning and people.

What are the 7 marketing strategies? ›

These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you're on track and achieving the maximum results possible for you in today's marketplace.

What are the 10 steps to a successful social media strategy? ›

A 10-Step Checklist for Social Media Strategy Success
  1. Define Clear Goals. This is the foundation of your social media management or campaign strategy. ...
  2. Get To Know Your Audience. ...
  3. Choose the Right Platforms. ...
  4. Create a Content Bank. ...
  5. Identify Keywords and Hashtags. ...
  6. Create a Content Schedule. ...
  7. Set Up Social Tools. ...
  8. Set Your Analytics.
15 Feb 2018

What are 4 benefits of being in a group? ›

Hold one another (and be held) accountable. Receive social support and encouragement to take risks. Develop new approaches to resolving differences. Establish a shared identity with other group members.

What are 4 benefits of belonging to a group? ›

Benefits of Social Engagement
  • Enhanced Mental Health. Isolation is one of the leading causes of depression in older adults. ...
  • Sense of Belonging. ...
  • Better Self-Esteem. ...
  • Improved Physical Health. ...
  • Increased Cognitive Functioning. ...
  • Accountability. ...
  • Purposeful Living.
9 Feb 2018

What are 3 great tips for working together in a group? ›

Following these steps will help you and your group to work effectively together.
  • Have clear objectives. At each stage you should try to agree on goals. ...
  • Set ground rules. ...
  • Communicate efficiently. ...
  • Build consensus. ...
  • Define roles. ...
  • Clarify. ...
  • Keep good records. ...
  • Stick to the plan.
28 Mar 2022

What are group work techniques? ›

Group Work: Techniques
  • Think-Pair-Share. The instructor poses a question. ...
  • Think-Pair-Square. ...
  • Structured Controversy. ...
  • Paired Annotations. ...
  • Roundtable. ...
  • Three-Step Interview. ...
  • Thinking-Aloud Paired Problem Solving. ...
  • Peer Editing.

What are three 3 strategies that you can use to help facilitate effective group interaction? ›

Tips on Facilitating Effective Group Discussions
  • Create an inclusive environment. Opportunities for reflection. ...
  • Keep discussions constructive and positive. Make the discussion functional by clarifying the goals of each session to the group. ...
  • Encouraging participants. Encouraging participation can be accomplished by:

What are 5 strategies that help a group work together and be successful? ›

5 leadership strategies for effective teamwork
  • Develop diversity within your team. ...
  • The team always comes first. ...
  • Group problem-solving. ...
  • Encourage free thinking (and speaking) ...
  • Don't forget the fun factor.
21 Nov 2018

What makes a group project successful? ›

Effective communication is vital when working in a group project. A best practice is to have an initial group meeting to discuss preferred meeting times, work styles and best contact methods. Establish a recurring meeting time with your teammates to ensure everyone stays in touch and participates in the work.

What is the most important thing when working in a group? ›

Effective communication is the most important part of teamwork. It involves consistently updating each person and never assuming that everyone has the same information. But good teamwork also requires sound listening skills.

How are Facebook groups useful for marketing? ›

A Facebook group offers any business the chance to create a unified community while also providing the potential to increase brand awareness and even sales. Truth be told, Facebook groups are a marketing tactic that any brand that wishes to attract loyal customers should try out.

What can a Facebook group help a business do? ›

The benefits of setting up a Facebook Group for your business
  • Build long-lasting relationships with customers. ...
  • Increase your organic reach. ...
  • Learn valuable market research data. ...
  • Public. ...
  • Private. ...
  • Coming soon: Visual content groups. ...
  • Create a clear code of conduct. ...
  • Post welcome messages and announcements.
27 Jan 2022

What is one of the best reasons for having a Facebook group? ›

We believe that creating a Facebook Group is the key to building an engaged community of raving fans.
  • You can actually engage with your followers. ...
  • Teach. ...
  • Polls. ...
  • Stay top of mind. ...
  • Build Trust. ...
  • Build your list. ...
  • Validate ideas. ...
  • Collect your ideal clients into one place.
18 May 2022

How do I grow my Facebook group? ›

  1. STEP 1: Determine its Purpose. ...
  2. STEP 2: Create the Right Community. ...
  3. Promote Your Facebook Group to the Right People. ...
  4. STEP 4: Content, Content, Content. ...
  5. STEP 5: Engage with your Group Members Daily. ...
  6. STEP 6: Grow your Facebook Group Using Ads. ...
  7. STEP 7: Word of Mouth & Referral Programs.

Is it better to sell on Facebook page or group? ›

If you're looking to promote your products and services, then a Facebook Page is the way to go. If you're looking to build a community of like-minded people, then a Facebook Group is the way to go.

Which Facebook groups are popular for buying and selling things? ›

Here is our list of the twelve best Facebook groups for Amazon sellers:
  • Ecommerce Entrepreneurs. Members: 42,104. ...
  • MySilentTeam.com. Members: 54,952. ...
  • Online Arbitrage Mastery Mastermind. ...
  • The Ecommerce Group. ...
  • Ecom Insiders – Shopify $100k Mastery (James Beattie) ...
  • Ecom Empires. ...
  • Ecommerce Elites Mastermind. ...
  • Shopify Entrepreneurs.
2 Aug 2022

What are 10 ways to promote a product? ›

The best ways to promote a new product or service
  1. Offer loyal customers an exclusive preview. ...
  2. Use a special introductory offer. ...
  3. 3. Make use of Google My Business. ...
  4. Run a social media contest. ...
  5. Spread the word via email. ...
  6. Write a blog post. ...
  7. Host an event. ...
  8. Offer a complimentary upgrade.
29 Jul 2020

What is the difference between a Facebook page and a Facebook group? ›

Facebook pages are predominantly public. They are visible to everyone on the platform. A Facebook group however can be both public and private. You can choose to ask questions to members before you allow them access to the group, letting you choose the people you allow to be a part of the discussion.

Can I sell advertising on my Facebook group? ›

In a similar way to affiliate marketing, you can make money by advertising products or services through your group or enlisting some kind of sponsorship. If you are using Facebook Groups, be careful to make sure that you stick to their policies and guidance on advertising within groups.

What is better than Facebook groups? ›

Now, time to get to the best Facebook Group alternatives!
  • Reddit. Reddit is a social network website that allows users to create communities known as Subreddits about any topic they choose. ...
  • Mighty Networks. ...
  • Kajabi. ...
  • Discord. ...
  • Circle.so. ...
  • Tribe.so. ...
  • MemberDev. ...
  • BuddyBoss.
16 Jun 2022

How many Facebook posts should a business do a week? ›

Facebook, at large, is a low-volume, high-value platform. Fans, also known as followers, may get frustrated with too many posts, so it's important to keep your posting cadence low, between three to seven times a week.

What is better for a small business a Facebook page or group? ›

If you're looking to promote your brand and products, then a Facebook page makes the most sense. However, if you're a new or small business looking to establish your presence in the market, a group can help provide valuable feedback, especially if you sell niche products.

How do I add 1000 members to my Facebook group? ›

All you have to do is click the “invite” button next to their name. IMPORTANT: There is a limit to how many people you can invite to your group per day. It seems to be around 50 or so. I go through and invite people until Facebook won't let me do it anymore.

How do I start a successful Facebook page? ›

How to Run a Facebook Page
  1. Upload a Great Cover Photo. The cover photo is your first & best chance to make a good impression on would-be fans & prospective customers. ...
  2. Post a High-Quality Profile Pic. Post Planner's profile image. ...
  3. Complete your About Section. ...
  4. Install Useful Apps. ...
  5. Post Engaging Content. ...
  6. BE A HUMAN!

How can I promote my Facebook page fast? ›

How to promote your Facebook page for free
  1. Build a base audience of friends and family on Facebook. ...
  2. Offer promotions and Facebook contests. ...
  3. Provide interesting and helpful content on Facebook. ...
  4. Share promotional updates to your Facebook business page. ...
  5. Share customer feedback. ...
  6. Interact with other businesses and influencers.
25 Feb 2022

What are the benefits of a Facebook group? ›

Facebook Groups 101: The Benefits, How To Grow Them & Best...
  • It's the perfect place to build an engaged community of YOUR target audience.
  • You can build connections with like-minded people in your niche.
  • You have the ability to grow your email list!
  • You can collect free market research whenever you want!

What is the benefit of Facebook page and group? ›

Facebook Groups are a powerful marketing tool, helping you attract new customers and engage current ones with exclusive content, community, and support. Sometimes secrecy is the best way to market your business.

Can a Facebook group be monetized? ›

Launch a Paid Membership Service

One of the best ways to monetize your Facebook group is by offering access to an independant paid, premium membership platform. You can do this by using a to move to a platform like Uscreen to house and manage your paid community and offer a paid membership model.

Do FB admins get paid? ›

How much does a Work From Home Facebook Admin make? As of Nov 22, 2022, the average monthly pay for a Work From Home Facebook Admin in the United States is $4,950 a month.

How much is the salary of Facebook page? ›

As of Nov 28, 2022, the average monthly pay for a Work From Home Facebook Page Admin in the United States is $4,786 a month.

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4. Provide Value for Your Audience Using Facebook Groups | Facebook Groups Marketing Tips for Business
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6. 5 Simple Marketing Tips with Facebook Groups for Business
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