Social Media Influencers 2022 Why They’re Worth It? (How To Find) (2023)

Table of Contents

Introduction

Approximately one-third of consumers throughout the United States and Europe have admitted to buying a product or service because of a social media influencer, a recent study by Olapic demonstrates.

Social Media Influencers 2022 Why They’re Worth It? (How To Find) (1)

Social Media Influencers 2022 Why They’re Worth It? (How To Find) (2)

(Source :- olapic.com)

Not only that, according to Forbes, in 2018, 79% of marketing decision makers invest in influencer marketing and 43% of these decision makers will invest even more than they did the previous year. This goes to show that social media works. And it works wonders.

The Global Digital Statshot from We Are Social and Hootsuite in 2017 illustrated that 3.028 Billion people in the world actively use social media. That’s 40% of our population and that percentage just keeps rising with the increase in technology!

Influencer marketing is not just something companies should dabble in for success, it has taken form into something crucial for their business. For greater brand awareness, marketeers should very much invest in influencers. There’s a whole spectrum of products and services available and you can find social media influencers to fit within each niche and category.

This post looks at the different types of influencers and their marketing power.

Social Media Influencers 2022 Why They’re Worth It? (How To Find) (3)

(Source:- yourdigitalresource )

(Video) How to ACTUALLY become an influencer: brand deals, managers, pay etc.

Social Media Influencers Review 2022 :- Why They’re Worth It?

Who are these miracle workers we call “social media influencers”?

So many different types of people with a variety of occupations can hold the title of
“influencer”. This goes from performers and designers to artists and Youtubers. You can be an influencer no matter your degree. The most popular type of influencer, however, is called social media influencer.

Social Media Influencers 2022 Why They’re Worth It? (How To Find) (4)

These are the people that infiltrate your Twitter, Snapchat, Facebook, and Instagram feed. They have trusted followers that truly respect their opinion and recommendations, which are usually based on what they enjoy personally, and even more useful for companies, what they like from different brands. And most of the time, these people can monetize their influence.

Social media influencers have the power and persuasion to increase brand awareness and more importantly, people’s purchase decisions or desire for a product or service. They have established their voice and reputation within the industry and have credibility.

There are able to do this because they are in a respected position, have enough knowledge, and built a strong relationship with their followers and fans. They actively engage with their followers, by uploading a lot of content, going on live videos, posting different clips so their followers can have a glimpse of their daily lives as well.

Social Media Influencers 2022 Why They’re Worth It? (How To Find) (5)

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Why are they worth it?

The younger generation has a hack for almost everything, and that includes blocking annoying advertisements that interrupts their YouTube video or Instagram and Snapchat stories. This is something called adblocking. According to some studies, 40% of the US population uses adblock on laptops and 15% uses it on mobile.

This just further emphasizes how important influence marketing is to reach the targeted audience for a product or service. With a huge number of users blocking companies’ advertisements, authentic stories and content from real people are extremely helpful.

Fenty Beauty, a cosmetic brand created by superstar Rihanna in 2017, delved into the lives of social media influencers who advertised the products on their YouTube channels. Rihanna wanted to create this makeup line to ensure that all women around the world could enjoy it, and Fenty Beauty worked with influencers who share that same value.

These influencers share Fenty’s message of inclusivity and bring a greater brand awareness while doing so. This also allows the brand to have a great personality and more personable stories and recommendations.

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Although social media influencers may not live up to the A-list celebrity status or acquire as much fame and fortune, their fans dedicate themselves to their favorite social media influencer exactly like how fans who follow celebrities. James Charles, a beauty guru, social media star and Youtuber, attracted 8,000 screaming fans to Birmingham city center. This actually created traffic light problems and brought the city to a standstill.

(Video) HOW TO BECOME A INFLUENCER/CONTENT CREATOR IN 2022

With this type of effect for just one meet-and-greet in one city, can you imagine what type of roar your product could get to millions and millions of people online if say, James Charles, were to advertise your product? He is followed by almost 14 million people just on his YouTube channel.

James Charles is definitely one of the biggest social media influencers out there. You don’t have to be finding and investing in big names like that though. There are such people as micro-influencers with around 10,000 – 25,000 followers who could do the exact same thing.

Types of social media influencers you can collaborate with

Micro-influencers

They may not have whooping numbers such as Kylie Jenner’s 137 million followers, but what’s good about them is that they have a specific audience. This means that you are able to have a higher level of engagement because the followers have the same interests and values as that specific influencer. Micro-influencers’ engagement with their fans is extremely high.

They are able to motivate their followers even better than the ones with millions of followers. In fact, did you know that 81% of Instagram influencers have less than 100,000 followers?

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( Source :- HubSpot)

These micro-influencers are even better for marketing decision makers are they are definitely cheaper to work with!

Micro-influencers have so many layers and categories. There are so many different interests and niches on the internet, but fear not, you will definitely find an influencer for any type of specific industry. They range from fashion, health to food and entrepreneurship.

Bloggers & Vloggers

People with blogs and vlogs tend to have a loyal and highly engaged audience that look forward to their next blogpost or video. These influencers are seen as highly knowledgeable in their field and fans trust their information.

For example, Neil Patel constantly discusses his knowledge and expertise on his own digital marketing blog. His audience trusts his recommendations and if he were to recommend a tool, his readers are very likely to check it out!

Vloggers have the same type of audience and they post videos to engage and recommend products to their viewers.

To engage with them is extremely effective in your marketing strategy. Bloggers and vloggers also have a range of topics that they cover, from travel and food to fitness lifestyles!

Activists

These social media influencers want to influence others for positive social change. They use their social media as a platform for voicing their ideas on current issues, but if a brand has the same value as that activist, then it is very effective to collaborate.

(Video) BECOME A FULL TIME INFLUENCER, GROW YOUR INSTAGRAM & GET PAID FAST

For example, Jennifer Nini uses her Instagram account to promote sustainability and ethical fashion. She collaborated with a fashion tech company, Citizen Wolf, to promote their brand. Citizen Wolf creates clothes that are ethically made for their customers, and Nini holds that same value.

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Photographers

If you want beautiful visual content, photographers would be great for your content strategy. Big companies such as Canon and Nikon tend to collaborate with these influencers to promote their products. They just post photos they take with these high-quality cameras!

Not only does this give an amazing visual, it proves to the audience that the camera is of high-quality and would increase the chances to purchase the products.

Canon has a bunch of Instagram accounts that it works with. Their largest influencer initiative was in 2016 where they worked with Jamie Chung, a fashion influencer with 1.3 million Instagram followers, and 11 other influencers on the #TagYoureIt Campaign.

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This was a social media driven campaign that allowed the photographers to be very creative and personable with the photos, while demonstrating the quality of the Canon EOS M5.

This was an extremely successful campaign that earned 23,784,059 PR Media Impressions and 18,012,379 Social Media Impressions. That’s a crazy amount and they simply worked with social media influencers!

This campaign was even a finalist in The Shorty Awards, which recognizes individuals and organizations with great content on social media.

Why worry sometimes?

As things are with the internet, you have to take safety measures and precautions before you dive into a relationship with an influencer. So many people are attracted to the large amount of money you can make by just posting photos from the comforts of your home. So, many aspiring or wannabe social media influencers post fake sponsored content to gain traction for their personal accounts.

Additionally, these “wannabe influencers” could also purchase followers to show brands that they have a huge following, when in reality, they don’t. This means that brands and marketers would soon learn that the engagement with their product is lower than intended.

Although sometimes your partnerships with influencers don’t work out, there are ways that you can find out whether or not an investment into an influencer is worth it.

Social Media Influencers 2022 Why They’re Worth It? (How To Find) (10)

(Video) How To Find Influencers On Instagram, TikTok, YouTube And Other Social Media Platforms (2022)

Tools you can use to find the best fit influencers

Buzzsumo

  • Buzzsumo helps marketing decision makers to make sure that they create content that resonates with their audience. This tool is able to look back up to 12 months in time to see trending topics in social media and who is sharing them. With this tool, you can connect with the influencers that had the most competitive posts and work with them to improve your business.

FollowerWonk

  • FollowerWonk allows you to look at your own social graph and grow it. You can look into your social media analytics and define who is looking at your stuff and where these people are located to better target your product. In this sense, you can also connect with influencers around the same type of audience and geographic area.

FanGrader

  • FanGrader allows you to see who your most invested and interested followers are. This tool identifies who engages most with your posts over the last 30 days and you can use this report to connect yourself with a social media influencer that advocates for the same things!

You are definitely more than welcome to cold pitch influencers by messaging them or commenting on their photos or videos but, using these free tools would be very efficient.

It can identify the influencers that you need for your specific product and weed out all the ones that don’t make sense for your industry.

Quick Links

  • How Social Media Marketing Is Important For Getting Referrals 2022
  • Engage Your Audience On Social Media Through Compelling Visuals
  • 17 Steps To Supercharge Social Media Marketing Strategies in 2022
  • 5 Insane Tips to Improve Performance of Your Social Media Marketing Campaigns

Conclusion : Social Media Influencers 2022 Why They’re Worth It? (How To Find Them)

Honestly, the question is no longer if you should or should not have social media influencers support your business. The answer is you really don’t have a choice but to use them.

To be able to fit in with the trend and with the young generation, being connected to social media is highly crucial for growing your own company. To be able to innovate this way and using all the resources you can with social media, you are much more likely to be successful.

It is clear that even some of the biggest companies, like Canon and Nike work with social media influencers on successful campaigns. They do so because they are innovative and follow the market trend.

Social Media Influencers 2022 Why They’re Worth It? (How To Find) (11)

(Source:- 21six)

To be successful with a product or service, you need to engage with your consumers. You need to ensure that your consumers understand your mission and trust in your goods. With social media influencers, people who engage with their followers every single day and build relationships with them through their content, your company is bound to increase in engagement.

Obviously, as with all things are on the world wide web, there are some precautions you have to take before you engage with a social media influencer. There are great tools out there for your company to narrow down which influencers you should connect with so you don’t get scammed. In the end, as long as you have done your due diligence, everything should be fine.

Supporting social media influencers will bring success to corporations that want to interject themselves with the evolving market. There are a variety of categories that these influencers fall under, and there is no doubt that there would be someone for every single niche and industry.

(Video) Influencer Marketing Statistics: How It Works And Why It Matters!

About Kim-Sa Ngo

Social Media Influencers 2022 Why They’re Worth It? (How To Find) (12)

Kim-Sa Ngo is a Content Writer and Marketing Intern at Valuer. She loves traveling and is currently living in Copenhagen, Denmark. In her free time, she enjoys biking, dancing, and relaxing at the beach on sunny days!

FAQs

How do I choose a social media influencer? ›

Identify the target audience the company wants to reach. Decide which type of influencer would be most effective in reaching that audience.
...
Selecting an influencer
  1. Position.
  2. Authority.
  3. Fame.
  4. Expertise or knowledge.
  5. Authentic relationship with their audience or followers.

What is the influencer marketing industry worth 2022? ›

In recent years, influencer marketing has really been on the rise. What was a $1.7 billion industry in 2016 has since grown to become a $9.7 billion industry in 2020. In just 2021, it grew to $13.8 billion and is projected to expand to $15 billion in 2022.

Is it possible to become an influencer in 2022? ›

It is still possible to start, grow, monetise and become an Influencer with an Instagram account in 2022. You just have to be seen! This means putting in a lot of hours by creating exceptional content, jumping quickly on to trends and engaging with your followers.

Where do most influencers live? ›

If you're wondering what the rest of the top 10 states by influencer count is, then here it is:
  • California – 207,290.
  • New York – 104,829.
  • Florida – 94,396.
  • Texas – 51,304.
  • Georgia – 36,289.
  • Illinois – 18,571.
  • Pennsylvania – 17,293.
  • Nevada – 16,790.

What should I look for when finding influencers? ›

9 criteria to keep in mind to choose the right influencers:
  • Audience.
  • Engagement rate.
  • Relevance.
  • Authenticity.
  • Values.
  • Content quality.
  • Frequency.
  • Reliability.
16 Sept 2021

What factors should you look at when choosing influencers? ›

The Three Points to Take into Consideration When Choosing Influencers
  • The Theme of the Influencer's Account. ...
  • The “Type” of Followers an Influencer Has. ...
  • Interaction Rate and Target Audience.

What is the future of influencer marketing? ›

The influencer marketing industry in 2022 will see a huge rise in the demand for micro influencers. Micro influencers' share in the total industry increased drastically last year due to brands favouring them owing to their higher engagement rates & affordability.

Who is the top influencer? ›

The Top 5 Instagram Influencers
  • Cristiano Ronaldo - 443M Followers. Yes, the most followed Instagram profile is none other than Cristiano Ronaldo. ...
  • Kylie Jenner - 339M Followers. ...
  • Lionel Messi - 328M Followers. ...
  • Selena Gomez - 320M Followers. ...
  • The Rock - Dwayne Johnson - 315M Followers. ...
  • Brands that work with mega influencers.

Is it hard to be an influencer? ›

The influencer world is very saturated and highly competitive, that's why you need to be different in order to stand out. The pressure of being constantly creative is tough, and on top of that, you need to stay consistent and deliver high-value content everytime you post.

How do I become an influencer and get paid? ›

How to Become an Instagram Influencer and Make Money Now
  1. Choose a Niche You're Passionate About.
  2. Create a Noteworthy Bio.
  3. Share Your Stories.
  4. Make Your Instafeed Appealing.
  5. Post Content Consistently.
  6. Choose the Right Hashtags.
  7. Get a Business Account.
  8. Leverage Instagram Stories.
31 Aug 2022

Which city has the most influencers? ›

Essentially, in order to sell the “perfect” life online, an influencer requires the perfect surroundings. The first two cities that come to mind when considering these elements are, of course, NYC and LA. Naturally, this is where most influencers flock toward.

What city has the most Instagram influencers? ›

The city with the most Instagram Mega-influencers is Los Angeles. Los Angeles is the most populous city in the United States after New York City. Los Angeles is the cultural, financial, and commercial center of Southern California.

Where do social media influencers live? ›

Here's a look at where our bloggers love to live and cities that helped them grow in their influence.
  • Atlanta, Georgia. ...
  • New York, New York. ...
  • Houston, Texas. ...
  • St. ...
  • Philadelphia, Pennsylvania. ...
  • West Coast Cities: San Diego, San Francisco & Los Angeles.
22 Apr 2022

How do you identify real influencers? ›

How to find authentic influencers for your next campaign
  1. Reach out to people who are already posting about your products. ...
  2. Look for your top referrers. ...
  3. Leverage micro-influencers. ...
  4. Search social media hashtags. ...
  5. Use free influencer marketing tools. ...
  6. Pay for more advanced influencer marketing tools. ...
  7. Let people apply.
26 Jan 2022

Where I can find influencers? ›

Where can you find influencers for your brand?
  • Hashtags. You need to be aware of current trends and boosted content. ...
  • Social media. If you are looking for hashtags, you're already on social media, but it goes deeper than that. ...
  • Google. ...
  • Bloggers. ...
  • Influencer Marketing Platforms. ...
  • Youtube. ...
  • Your website. ...
  • LinkedIn.

How do I get influencers to sponsor? ›

One quick way to find Instagram influencers is by searching for sponsored hashtags of successful sponsored campaigns in your niche. Oftentimes, brands use a unique hashtag for all posts as part of a campaign.

What is a micro influencer? ›

A micro-influencers is a person with a social media presence that is larger than a normal person's but smaller than a celebrity's. Usually that means more than 1,000 followers and under 100,000 followers.

What isn't a meaningful aspect to consider when selecting influencers? ›

Seniority in grade holds less importance than you think when considering influencers. It is not always about how long an influencer has been around but whether the use of seniority will help you achieve your campaign objectives.

What will replace influencers? ›

Above and beyond replacing influencer marketing, consumer-to-consumer marketing encompasses all of the ways people learn about products from one another online and how brands can leverage that process to make their entire marketing funnel more effective.

How do you become an influencer if you are shy? ›

Can introverts be successful influencers?
  1. Embrace solitude.
  2. Think first, act or talk later.
  3. Value privacy.
  4. Not big on engaging with people regularly.
  5. Listen actively.
  6. Observant.
  7. Feel stressed when the attention is one you.
  8. Are a calming presence for others.
8 Dec 2021

What is an influencer strategy? ›

Influencer marketing is a marketing strategy in which brands partner with social media influencers to promote their products and services. Influencers have an engaged and large following on social media platforms due to their knowledge, expertise, or unique point of view.

How many followers do you need to be an influencer? ›

People with followers in the range between 40,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 1,000 and 40,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.

How much does 1k followers make on Instagram? ›

Micro-influencers (between 1,000 and 10,000 followers) make an average $1,420 per month. Mega-influencers (more than one million followers) make $15,356 per month.

What do influencers spend their time doing? ›

Influencers are paid to endorse or promote a product to their audience, who, in turn, buy the product from the brand. Influencer marketing has been growing in popularity for years and will once again be one of the leading marketing trends for 2022.

What software do influencers use? ›

The top influencer marketing software platforms
BusinessDemo AvailableReview Score (/5)
HubSpotYes4.4 (7109 reviews)
UpfluenceYes4.3 (45 reviews)
InfluensterYes4.4 (37 reviews)
AspireYes4.8 (52 reviews)
36 more rows
23 Aug 2022

What is the best influencer website? ›

Start Your Business with Shopify
  • Grin. Grin provides a wide range of influencer marketing tools that help with discovery and relationship management of collaborators. ...
  • Upfluence. ...
  • Klear. ...
  • Neoreach. ...
  • Traackr. ...
  • TapInfluence. ...
  • YouTube BrandConnect. ...
  • Grapevine.
7 Mar 2022

What are 5 niches commonly used by influencers? ›

What are the Major Influencer Industries and Niches?
  • Fashion. By far one of the most popular niches, fashion encompasses everything from apparel and accessories, shoes and jewelry, to eyewear and luggage. ...
  • Beauty. ...
  • Travel. ...
  • Lifestyle. ...
  • Celebrities and Entertainment. ...
  • Sports. ...
  • Animals. ...
  • Gaming.

What makes an influencer successful? ›

The best influencers engage with their audience, no matter the size. They take time to answer questions and start conversations. They also stay active on their respective platforms and publish content consistently. Engaging influencers are valuable because they're prepared to talk about your brand often.

How can I become an influencer without money? ›

Here are 4 things you can do if you want to become a fashion influencer but don't have money for clothes:
  1. Reinvent your wardrobe, mix up pieces. The first thing that you can do is to simply remix your wardrobe. ...
  2. Thrifting or charity shops. ...
  3. Take dressing-room mirror selfies. ...
  4. Get extra on your orders.
8 Feb 2022

What do influencers struggle with? ›

The Pressure of Keeping an Image. An influencer makes a living by developing a certain persona. Any association they form with a brand has to match this persona. Aside from brands, any personal decisions an influencer makes can put their career at risk as well.

What is the average income of an influencer? ›

On average, influencers earn $2,970 per month with their Instagram account, reaching an annual income of nearly $36,000. Nano influencers (having between 1K and 10K followers) earn $1,420 per month, for an average annual income of around $17,000.

Do you have to be pretty to be an influencer? ›

You don't have to be perfect to be an influencer, but you do have to seem perfect pretty much all the time. So, especially if you're a perfectionist and/or a private person, having a career as an influencer is probably not the perfect job for you.

How many followers do you need on social media to make money? ›

While the number of followers you have can be anywhere from 1,000 to 1 million to make money from Instagram, one constant thing is high engagement rates. There's no point in posting content on Instagram if your followers aren't seeing or interacting with it.

How do influencers get rich? ›

How Do Influencers Make Money?
  1. Affiliate Marketing. Affiliate marketing is one of the oldest answers to the question, “how do influencers make money?” ...
  2. Display Advertising. ...
  3. Sponsored Posts. ...
  4. Photo and Video Sales. ...
  5. Digital Courses, Subscriptions, Ebooks. ...
  6. Promote Your Own Products. ...
  7. Co-Create Product Lines. ...
  8. Price per Blog Post.
21 Aug 2022

How can I become an influencer without showing my face? ›

Here are some tips to how to become Instagram famous without showing your face:
  1. Take all of your photos from a distance.
  2. Keep your back facing the camera.
  3. Crop out your head from the photos (good for photos of outfits or jewelry)
  4. Hide your face with your hair, hand, a hat, an object or sunglasses.

How do you find influencers in other countries? ›

InBeat, a searchable influencer database, will help you find Instagram influencers in particular countries in a matter of seconds. Filter them by number of followers, engagement rate, hashtags, and select those influencers who have emails.

What is the city of influencers? ›

New York City is now the place to be online. (Until now, Los Angeles and Atlanta have been the headquarters of the influencer internet.)

What is the most frequently geotagged city on Instagram? ›

The Most Instagrammed Places in the World
  • 8: Times Square, New York. ...
  • 7: Big Ben, London. ...
  • 6: Las Vegas Strip, Nevada. ...
  • 5: Berlin Wall, Berlin, Germany. ...
  • 4: South Beach, Florida. ...
  • 3: Walt Disney World, Florida. ...
  • 2: Eiffel Tower, Paris. ...
  • 1: Disneyland, California.

Who has the most followers on Instagram USA? ›

Kylie Jenner is the most-followed woman on Instagram, with over 370 million followers. Selena Gomez is the most-followed musician and actress on Instagram, with over 348 million followers. Dwayne Johnson is the most-followed actor on Instagram, with over 339 million followers.

What TV show has the most followers on Instagram? ›

What are the most popular, the most followed or the most beloved TV Shows on Instagram?
...
The Most Popular TV Shows on Instagram on October 1, 2020.
1.The Umbrella Academy TV Show | United States | 02/15/2019 | Netflix | Superhero | Independent Comics+7,555 2,522,709
2.The Boys TV Show | United States | 07/25/2019 | Amazon | Superhero | Independent Comics+4,924 487,152
95 more rows
1 Oct 2020

Who has 12m followers on Instagram? ›

The actress recently shared that she starts her weekend by doing 108 Surya Namaskars. Hyderabad: Southern star Samantha Akkineni has garnered a fan following of 12 million on Instagram. The actress shared the news on Monday with a new picture and also thanked her fans. “12 million Now and forever.

Which social media platform pays influencers the most? ›

While Instagram is the obvious choice for monetizing images, Pinterest and Snapchat also pay their content creators. There are, however, other options, such as Pinterest and Snapchat, that also help creators secure their bags.
...
4. TikTok
  • TikTok's creator fund. ...
  • Merch. ...
  • Sponsored content.
31 Mar 2022

How much do like to know it influencers make? ›

The influencer typically gets paid roughly a 10 percent commission — just like an in-person personal shopper would — whenever a sale is made.

How many followers do you need to become an Amazon influencer? ›

There isn't a specific follower count needed to earn money from influencer marketing. It still depends on the brand. Some brands look into your number of followers, while others look into your engagement rate. It can be anywhere between 1,000 to 1,000,000 followers to get paid.

How do you decide whether or not an influencer is a good match for your client's brand? ›

Do a little research to see if they are already mentioning your brand or your products. If they already have a strong connection with your brand, it is likely that their audiences will too. We believe strongly in this.

How does an influencer get paid? ›

The most common way is getting paid by companies, brands, and services. Typically, they need to create content and get paid by the agreed rate. Some do commissions too — just like in affiliate marketing and collaborations. Another way is through product promotion or displaying ads on their content.

How do I choose a TikTok influencer? ›

Here's where you can start.
  1. How to pick a TikTok influencer who fits with your business perfectly? ...
  2. Do you always need to aim for the biggest possible influencer? ...
  3. Make sure you know who your ideal customer is. ...
  4. Hire a team of professionals to make the best choice for you.

How do you choose micro influencers? ›

The most common ways of finding Micro influencers on Instagram
  1. Use Hashtags to find those sharing content related to your niche.
  2. Check your existing audience to identify potential micro influencers.
  3. Partner with bloggers who have a good following on Instagram in your niche.
22 Aug 2021

What are the 5 characteristics of a good influencer? ›

5 Characteristics of a Good Influencer
  • #1: Authenticity.
  • #2: Expert Content Creation.
  • #3: Community Management.
  • #4: Trust.
  • #5: Passion.

What makes a social media influencer successful? ›

Find your niche (and become obsessed)

The primary thing to do is to discover the subject that you'll be covering across your social media channels. The more specific the question is, the better. This is because there will be much less competition in the sector. However, try not to select a subject that is too niche.

What is an influencer strategy? ›

Influencer marketing is a marketing strategy in which brands partner with social media influencers to promote their products and services. Influencers have an engaged and large following on social media platforms due to their knowledge, expertise, or unique point of view.

How many followers do you need to be an influencer? ›

People with followers in the range between 40,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 1,000 and 40,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.

Who is the highest paid influencer? ›

1. Cristiano Ronaldo (@cristiano) As a famous Portuguese football player who is also a great model and public figure, Ronaldo is the most-recognized person in the world. He is not only a well-known celebrity but also the richest influencer on Instagram.

Who pays an influencer? ›

Paid influencers on Instagram set sponsorship deals, depending on their following, niche, and engagement metrics. While some influencers negotiate the price, others charge a fixed amount, such as $100 per post for every 10,000 followers. Micro-influencers earn about $50 to $60 per sponsored post.

How many followers do you need to be an influencer on TikTok? ›

You must have at least 10,000 followers. You must have at least 10,000 video views in the last 30 days. You must have an account that fits with the TikTok Community Guidelines and Terms of Service.

How much should I pay for a TikTok influencer? ›

According to IZEA, the average cost per TikTok based on influencer tier is as follows: Nano influencers (1000 - 10,000 followers): $800 per post. Micro influencers (10,000 - 50,000 followers): $1,500 per post. Mid-tier influencers (50,000 - 500,000 followers): $3,000 per post.

Where can I find TikTok influencers for my brand? ›

Use the 'For You' page

If your brand already has an account on TikTok and you're engaging with content related to your niche then checking out the 'For You' page is a good place to start finding influencers. TikTok uses the 'For You' page to suggest relevant, trending content that matches your interest.

How can I find a small influencer? ›

Roy Morejon of Enventys Partners points out, “The usual way we find influencers is by checking out the most engaged posts from popular hashtags for the target market on TikTok, Instagram, and other social media channels.” In fact, experts rate using hashtags to manually search for small influencers a 3.61 out of 5.

How do I find micro influencers in my area? ›

You can find micro-influencers by: Searching hashtags on social media. Using Google to find bloggers and blogs in your industry. Searching for micro-influencers who are already mentioning your business.

How do you find local micro influencers? ›

Hashtag searches on Instagram, Facebook, or any social media platform are simple but powerful influencer search tool that helps you find relevant local social media or micro influencers. You should search for targeted keywords related to your business to see what popular content or influencers are out there.

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