The Best Social Media Analytics Tools Every Marketer Should Know About (2023)

S ocialmedia analytics can save your business a lot of time and trouble. Using tools to analyze your social performance and your competitors will help you understandwhat your audience is interested in and how to better optimize your social accounts.

Having the best social media analytics tools will give you better insights into your strategy to boost ROI. We have searched and analyzed lots of social analytics tools to get the best of the best. Here's what we came out with:

  1. Agorapulse
  2. BrandMentions
  3. Buzzsumo
  5. Google Analytics
  6. Hootsuite
  7. Meltwater
  9. quintly
  10. Sprout Social
  11. Socialbakers
  12. Snaplytics
  13. TweetReach
  14. TapInfluence

You'll find a collection of free andpaid social media analytics tool,sort in alphabetical order.

1. Agorapulse

Inancient Greece, agora was a public open space used for assemblies and markets. Therefore, according to its name,Agorapulse should feel the pulse of the market,ascertain the general mood or opinion of the audience. The tool does that and even more.It monitors Facebook,Instagram, Twitter,LinkedIn, YouTube for your brand and it provides social media management tools to help you track and respond to posts and comments quickly and easily, helping you maintain an active online presence. online presence. You can download social media metrics in the tool's dashboard and get customizedPower Reports.

Agorapulse's main purpose, as we can figure it out from their site is to make your social media management easier.

The Best Social Media Analytics Tools Every Marketer Should Know About (1)

Best for Agencies, large teams, customer service, social media marketing.

Pricing: $89 - $459/month (billed annually).

2. BrandMentions

The name itself reveals some of the social media analysis actions BrandMentions can develop. The tool is designed to effectively monitor your brand on the Internet. It searches the whole internet for your keyword/brand to find relevant information and insights about your brand and where people talk about it.

You can easily get the tone of the conversation using sentiment analysis, find out who's talking bad or good things everywhere on the web and social media. Get real-time notifications and see historical data, perform efficient social listening and reveal competitor's marketing strategies all in BrandMentions.

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Pricing: $49 - $299/month

3. Buzzsumo

Bear with me a bit longer while I'm doing some more etymology analysis on the name of this product. Buzz would refer to the continuous humming or murmuring sound, made by or similar to that made by an insect. Sumo is theJapanese form of heavyweight wrestling, the one with funny outfits in whicha wrestler wins about by forcing his opponent outside a marked circle or by making him touch the ground with any part of his body except the soles of his feet. Therefore, BuzzSumo should sum up both "noise" monitoring + getting rid of competitors.

(Video) Best Social Media Analytics Tools For Marketers In 2021| Social Media Marketing

In the era of content marketing, it is essential to pay attention to content analysis, its trends, and the readers' feedback. You can use BuzzSumo to generate ideas, create high-performing content,identify popular content and influencers andmonitor your performance.

The Best Social Media Analytics Tools Every Marketer Should Know About (3)

Pricing: $99 - $+499/month


A falcon's vision is legendary.A social media analytics tool should really help you "see" everything that is happening in your niche 24/7. The Falcon app,the platform for every kind of social media marketer, as their site promotes, helps you create paid and organic posts for all your social networks in one collaborative content calendar.

Its features include content marketing, customer engagement, audience management, content management. Basically,it allows marketers to deliver more personalized brand experiences based on enriched customer profiles.

The Best Social Media Analytics Tools Every Marketer Should Know About (4)

Pricing: request a demo or start your free trial.

5. Google Analytics

I know what you're going to say: Google Analytics is not a social media tool. While it's true that Google's Analytics tool is not a dedicated social media analytics toolsit doesn't mean that it is not one of the best tools to measure social ROI and track social media campaigns.

You know how important online presence is to any business and how valuable it is to deliver performance. The great side of GA insights is the personalized list of marketing tips and tricks you get based on the activity of your business. It has a high advantage due to its multiple ways of using data. Track social data, find broken backlinks, compare results to benchmarking reports and many more.

It uses a machine-learning algorithm, named Analytics Intelligence, which makes it easier for the business owner to discover what’s important in the pile of data and then take meaningful action.

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Pricing: the standard option is free and Analytics 360 is a paid option, personalized by each user's need - you'll have to talk to sales.

6. Hootsuite

Hootsuite is an all-in-one social media management tool. You have all your social media channels in one place, allowing you to manage them more efficiently and get all the insights you'll need for future improvement. The tool makes it easy to schedule, curate content, monitor, analyze analytics, manage your team members and protect your brandsetting security alerts.

(Video) Top 5 Social Media Analytics Tools | Dopinger

The analytics metrics and features allow you to find fresh insights with the largest selection of social analytics integrations and apps anywhere, including Brandwatch, KAWO for WeChat and Weibo, Talkwalker, and Unmetric.

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Pricing: $19 - $599/month (billed annually).

7. Meltwater

Meltwater is an all-in-one media intelligence for PR that combines AI with the largest news and database. It offers social mediadata based on advanced social monitoring, social media management, PR analytics, and influencer engagement tools.

Online presence has become highly meaningful today, so Meltwater has lots of solutions to understand how modern media intelligence connects media monitoring to engagement measurement and PRs shift their focus on being brand spokespeople to create brand authority and deliver a positive experience.

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Pricing: request a demo.


Minter.iois a social analytics tool that lets you monitor multiple Instagram accounts in a single dashboard. It is perfect for businesses that use multiple Instagram accounts or are Instagram-heavy in their marketing. Plus, you can use it if you want to track various competitors for different Instagram accounts.

Easily track your Instagram performance using You can also customize reports and export them into PDFs, PowerPoint presentations or spreadsheets.

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Pricing: $9/month/account - $39/month/ account

9. quintly

quintly is a cloud-based social media analytics and competitor benchmarking solution. The tool offers reports that allow you to compare one social media platform to another based oncustomized key performance metrics. You can choose to track social media performance and analyze engagement metrics(likes, comments and shares), follower demographics or overall growth and identifysocial media key influencers.

The comparison feature allows you to set up goals and track their evolution, plus you'll be able to set benchmarks allowing you to adjust your own social media marketing strategiesaccordingly.

(Video) Analytics Made Simple: Your TOP 5 Social Media Metrics!

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Pricing:Custom plans start at €300 a month.

10. Sprout Social

Sprout Social is asocial media management software that can be best used forside-by-side comparisons of social media channels vs. competitors. If you want an easy way to review and understand yoursocial media performance, Sprout Social is the best option.

The automation tool has lots of features to manage social media channels more effectively by leveraging data from Facebook, Twitter, Instagram, and LinkedIn. You can publish, schedule social media posts using a calendar, edit your content (text and images), manage content added by other members, add tags for better organization and integrate third-party apps. Create reports and perform competitive analysis using growth, engagement metrics such as shares, likes or comments.

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Pricing:$99/ user/month -$249/ user/month

11. Socialbakers

Socialbakersis a global AI-powered social media marketing company offering a marketing software-as-a-service (SaaS) platform. Promoting itself as an all-in-one social media tool, it provides solutions for research and planning, content strategy, social customer care, social listening intelligence, analytics and reporting, social media management and influencer marketing.

Find out who your audience is using the AI-driven persona mapping, delivercontent they love,and improve cross-channel care. Track all those actions on this analytics platform.

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Pricing:$200 -$400(billed annually).

12. Snaplytics

Snaplyticsis a social media monitoring tool that analyzes Instagram and Snapchat users interested in analytics, including post popularity and follower growth. The tool makes it easy tocreate content, then distribute it, measure the impact and see audience insights.

The strengths of the tool rely on the following features:

  • Create and publish professional and engaging stories from your browser;
  • Perform competitor analysis;
  • Analyze engagementmetricsand story performance for Snapchat and Instagram;
  • Build a strong social presence.

The Best Social Media Analytics Tools Every Marketer Should Know About (12)

(Video) Social Media Analytics

Pricing:request a demo.

13. TweetReach

If TweetReachwas first designed to track specific URLs, hashtags, keywords on Twitter, now you can monitor lots of topics and profiles on Instagram and Facebook, too.

The tool makes it easy to create social media reports and improve your social strategy by using TweetReach. Then monitor socialdata in real-time and createcomprehensive marketing analytics based on those results to make better business decisions. In the end, you'll be able to measurehow your content is performing and use those results for future decisions.

Best features of TweetReach:

  • Track post performance to find the best time slots to publish;
  • Identify your top hashtags and URLs that appeal to your audience;
  • Learn what your audience engages with regarding your content;
  • Find influencers;
  • Measure potential reach for your posts;
  • Find potential influential accounts in your niche you could follow;
  • Discover trending hashtags;
  • Perform advanced competitive analysis and develop benchmarks.

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Pricing:$49/month - $190/month

14. TapInfluence

TapInfluenceis one of the most popular influencer marketing platforms that boasts an impressive list of well-known brands and influencers. The platform was created with the biggest attention to details and helps users avoid thehassle of searching for influential accounts to grow their brand online.

The tool offers 3 main features:

  • Discover: search for specific keywords, influencersvia your audience’s demographics and interests, brand affinities, favorite TV shows, and many more. Based on that you’ll even get an estimated “cost per engagement”.
  • Workflow: design and manage an automatedinfluencer marketing campaign of any size, structure, or complexity. Here it is included scheduling, tracking, communication, content creation and reviewing.
  • Measure: Track key metrics, benchmarks, real-time ROI and influencer performance.

The Best Social Media Analytics Tools Every Marketer Should Know About (14)

They also offer an add-on service called TapFire, which is a way of amplifying content.

Pricing:request a demo.


Which social media management tool has the best analytics? ›

Top 10 Social Media Analytics Software
  • Sprout Social.
  • Hootsuite.
  • Zoho Social.
  • Semrush.
  • Meltwater.
  • Reputation.
  • Brandwatch Consumer Intelligence.
  • Agorapulse.

What social media analytics should I include? ›

The heart of social media analytics is the gathering and analyzing of marketing and audience data to inform business decisions.
Some key performance indicators (KPIs) to keep track of are:
  • Number of ads.
  • Total spend.
  • Clicks.
  • Click-through rate.
  • Cost per click.
  • Cost per engagement.
  • Cost per action.
  • Cost per purchase.
18 Apr 2022

How analytic tools are used in social media marketing? ›

Social media analytics tools help you create performance reports to share with your team, stakeholders, and boss — to figure out what's working and what's not. They should also provide the data you need to assess your social media marketing strategy on both macro and micro levels.

What are the big 4 of social media tools? ›

Not only is this inefficient, but it can also harm your public image as your social media accounts publish ineffective posts. Instead, consider focusing on the “Big Four” of social media, which includes Facebook, Twitter, Google+, and Pinterest.

What is the most popular social media tool? ›

Top Social Media Tools:
  • Sprout Social.
  • CoSchedule.
  • Crowdfire.
  • SocialPilot.
  • Klear.
  • Meet Edgar.
  • IFTTT.
  • Hootsuite.
31 Oct 2022

What is the most effective marketing tool? ›

What are the best marketing tools for small businesses?
  1. Email marketing automation platform. Email marketing is the king of ROI when compared to any other digital channel. ...
  2. Social scheduler platform. ...
  3. Image design platform. ...
  4. Communication and organization platforms.

What tools are necessary for social media marketing in 2022? ›

7 Necessary Social Media Marketing Tools in 2022
  • Planning 🎨
  • Content Calendar & Scheduler 🗓
  • Mention Follower 👥
  • Analytics 📊
  • Social Media Advertising 📱
  • URL Shortener 💻
  • Chat Bot 🗣
13 Oct 2022

What is the most common use of social media analytics? ›

Social media analytics helps companies address these experiences and use them to: Spot trends related to offerings and brands. Understand conversations — what is being said and how it is being received. Derive customer sentiment towards products and services.

What is the best KPI for social media? ›

The 7 best social media KPIs your small business can track
  1. Growth of connections. ...
  2. Activity per week. ...
  3. Engagement rate per post. ...
  4. Coverage: Organic reach among your connections. ...
  5. Impressions per post. ...
  6. Impressions per week. ...
  7. Cost per impression.
18 May 2022

What are social media analytics techniques? ›

Social media analytics is the process of collecting and analyzing audience data shared on social networks to improve an organization's strategic business decisions.

What are the 3 primary types of analytics? ›

Descriptive, predictive and prescriptive analytics.

What are the 5 W's in social media? ›

Successful, sustainable social media marketing plans are built upon the same foundations as other successful, sustainable plans: Why, Who, Where, When and What.

What are the 7 marketing tools? ›

7 Digital Marketing Tool Must-Haves (Including Free Marketing Tools)
  • Marketing Analytics Tools.
  • Content Marketing Tools.
  • SEO Marketing Tools.
  • PPC Management Tools.
  • Email Marketing Tools.
  • Social Media Marketing Tools.
  • Marketing Automation Tools.
13 May 2021

What are the 4 main marketing tools? ›

The four main tools of promotion are advertising, sales promotion, public relation and direct marketing.

What are the 5 marketing tools? ›

Marketing Tools: 5 Essential Ones to Make Your Life Easier
  • Planning. A vital part of any marketer's job is the planning. ...
  • Social media advertising. If you want to be where your audience is, some sort of presence on social media is absolutely essential. ...
  • Display Advertising Tools. ...
  • Content Marketing. ...
  • Email Marketing.

What tools do marketing professionals use? ›

Types of Marketing Tools
  • Customer Relationship Management (CRM)
  • Online Advertising.
  • Social Media.
  • Search Engine Optimization (SEO)
  • Content Creation and Design.
  • Video Marketing.
  • Event Marketing.
  • Lead Capture and Conversion.
3 Sept 2020

What is the most important tool in digital marketing? ›

SEO (Search Engine Optimization) Tools

SEO is crucial for making your website more visible with many emerging trends. Here's everything you need to know about SEO and why it is important. SEMrush is used for keyword research and online ranking data, including metrics such as search volume and cost per click.

What are the 5 of most powerful marketing tips? ›

5 Most Powerful Marketing Strategies That You Should Steal in...
  • Set a Goal and a Budget. ...
  • Leverage Influencer Marketing. ...
  • Focus On a Single Social Channel. ...
  • Leverage Email Marketing. ...
  • Focus On SEO and Content Marketing.
2 Feb 2022

What's trending on social media in 2022? ›

The biggest anticipated changes are the rise of TikTok and short-form video content. While Instagram and Twitter will continue to be important (especially to B2B businesses), 2022 might just be the year for smaller networks like Pinterest and Snapchat. Oh, and social commerce is a must for eCommerce businesses.

What is the fastest growing social media platform 2022? ›

All channels have seen an increase, however, unsurprisingly it is TikTok that takes the crown of the fastest growing social media channel in 2022. Of the 3,000 participants, 40% state that they plan to use TikTok in 2022 as part of their social media strategy.

What is the most used social media platform 2022? ›

The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.93 billion active users in 2022. That means that nearly two out of every three of the 4.59 billion social media users across the world are active users of Facebook.

What are the 4 metrics used to track and analyze their social media activities? ›

The most common and often important metrics to pay attention to are engagement, impressions and reach, share of voice, referrals and conversions and response rate and time. These combined will give you a 360º view of your social media performance.

How can I improve my social media analytics? ›

6 tips for getting better social media results by using data
  1. Create quick reports in a few clicks.
  2. Set benchmarks for your performance.
  3. Measure total engagement.
  4. Add context to the data you pull.
  5. Find out your best time to post.
  6. Reuse your top posts.

Which 3 terms best describe social media analytics data? ›

There are three main steps in analyzing social media: data identification, data analysis, and information interpretation.

What are the top 5 metrics for social media ROI? ›

5 Social Media Metrics to Track
  • Reach: the number of people who see your content. ...
  • Impressions: the number of times your content is displayed. ...
  • Engagement: the number of shares, likes, clicks & comments on your content. ...
  • Engagement Rate: the rate at which your audience interacts with your content.
11 Mar 2020

What are the 5 key performance indicators social media? ›

The top KPIs for modern social media teams to track:
  • Likes.
  • Engagement.
  • Followers growth.
  • Traffic conversions.
  • Social interactions.
  • Social sentiment.
  • Social shares.
  • Web visitors by channel source.

What are the top 3 social media marketing metrics to track in 2022? ›

Social media scheduling tool

Track the total number of followers. Discover different engagement metrics, including Facebook engagement metrics. Measure the click-through rate of your social posts. Track social traffic.

What are the 5 types of data analytics? ›

5 Types of analytics: Prescriptive, Predictive, Diagnostic, Descriptive and Cognitive Analytics - WeirdGeek | Data analytics, Data analysis tools, Data science.

What is the best analytics tool for Instagram? ›

Limited free plan available.
  1. Iconosquare. Iconosquare is our top pick for the best Instagram analytics tool. ...
  2. Pallyy. Pallyy is the best solution for anyone that's looking for an affordable Instagram analytics tool. ...
  3. Agorapulse. ...
  4. Sendible. ...
  5. Brand24. ...
  6. Sprout Social. ...
  7. Social Blade. ...
  8. Instagram Insights.

What are the three categories of social media analytics technologies? ›

The majority of social media analytics tools fall into one of three categories: a content management tool, an analytics tool, or a listening tool.

What are the 4 main types of data analytics? ›

4 Key Types of Data Analytics
  • Descriptive Analytics. Descriptive analytics is the simplest type of analytics and the foundation the other types are built on. ...
  • Diagnostic Analytics. Diagnostic analytics addresses the next logical question, “Why did this happen?” ...
  • Predictive Analytics. ...
  • Prescriptive Analytics.
19 Oct 2021

What are the three analytical tools? ›

3 Analytical Tools to Help You Start Learning Analytics
  1. Structured Query Language (SQL) Structured Query Language, or “SQL”, is probably the most common tool that analysts use. ...
  2. Python / R. ...
  3. Tableau (Or Any Data Visualization Tool)
11 Dec 2020

What is the most commonly used analytics? ›

Excel is, of course, the most widely used Data analytics software in the world. Whether you are an expert in R or Tableau, you will still use Excel for the grunt work. Non-analytics professionals will usually not have access to tools like SAS or R on their systems.

What is the most advanced form of analytics? ›

The final level and most advanced level of analytics are Prescriptive. Prescriptive Analytics is a method of analytics that analyzes data to answer the question “What should be done?”.

How do I choose an analytics tool? ›

Choosing an Analytics Tools
  1. Business Objectives. Like any other IT investment, your analytics platform should support both your existing and future business requirements. ...
  2. Pricing. ...
  3. User Interface and Visualization. ...
  4. Advanced Analytics. ...
  5. Integration. ...
  6. Mobility. ...
  7. Agility and Scalability. ...
  8. Multiple Sources Of Data.

Which analytics tool does Amazon use? ›

Amazon Redshift is the most widely used cloud data warehouse. It makes it fast, simple and cost-effective to analyze all your data using standard SQL and your existing Business Intelligence (BI) tools.

What advanced analytical tools? ›

Advanced analytic techniques include those such as data/text mining, machine learning, pattern matching, forecasting, visualization, semantic analysis, sentiment analysis, network and cluster analysis, multivariate statistics, graph analysis, simulation, complex event processing, neural networks.

Which Facebook analytics tool is the best? ›

Top 15 Facebook analytics tools to discover all the metrics
  • Rival IQ.
  • Brandwatch.
  • Iconosquare.
  • Sotrender.
  • Unmetric.
  • Social Bakers.
  • Keyhole.
28 Jun 2022

What is the best platform for data analytics? ›

The best data analytics software for small businesses will depend on the specific needs of the business. However, the software receiving our top star ratings include Microsoft Power BI, Tableau and Qlik Sense.

What are the 3 main analytics we can do with data? ›

Descriptive, predictive and prescriptive analytics.

Which Instagram algorithm is most important? ›

The new Instagram algorithm dictates the order of the posts that users see when they're scrolling through their feed. Based on specific signals, it prioritizes the best posts, pushing the most relevant ones toward the top and giving them the most visibility, while other content ends up being placed further down.

What is the best KPI for Instagram? ›

Top Instagram KPIs to track in 2022
  • Reach. Instagram reach refers to the number of unique visitors that view your Instagram posts. ...
  • Story views. Image source: Social media examiner. ...
  • Reel engagement. ...
  • Sales. ...
  • Followers Growth. ...
  • Mentions. ...
  • Profile visits. ...
  • Best time to post.
28 Jun 2022

What are professional tools on Instagram? ›

Instagram business tools include features like adding contact information, viewing insights about your posts and followers and promoting posts from within the Instagram app and even shopping on Instagram.

Is Facebook pixel better than Google Analytics? ›

Facebook Analytics gives us more accurate data by tracking users instead of cookies, but Google Analytics is more customizable and user friendly — plus, it includes a lot of other bonus features and integrations that make it a more robust, universal tool.

Is there anything better than Google Analytics? ›

Piwik PRO Analytics Suite (PPAS) is a privacy-friendly alternative to Google Analytics. It's ideal for sectors that handle sensitive customer data like government, healthcare, or finance. Every organization seeking an analytics software aligned with data protection laws should check it out.


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